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STARTUP CONSULTING

From Idea to Impact. From Vision to Venture. From Hustle to High-Performance.

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A start-up isn’t a smaller version of a company—it’s a sharper version of a vision. What you do in your first 18 months defines everything.

-Gerald Arun Dass

Start-up Consulting

Start-up Consulting is the strategic guidance, structure, and hands-on support provided to early-stage and growth-stage founders to help them build businesses that are fundable, scalable and sustainable.

At GLF, we work with start-up founders to shape every layer of the business—from idea validation, product-market fit, branding and go-to-market strategies to org design, financial modelling, team building and investor readiness.

This is not mentorship. This is the co-creation of high-growth ventures, built on proven frameworks, fearless clarity and real-world momentum.

BENEFITS & IMPACTS

Investor Readiness With Valuation, Decks and Models

Reduced Mistakes From Costly Trial-and-Error

Greater Team Alignment, Accountability and Speed

Clarity of Vision, Business Model and Market Fit

Structured start-up Playbook—Not Just Gut Feel

Faster Go-to-Market With Strategic Positioning

Stronger Founder Decision-Making and Leadership Maturity

340%

Start-up’s with structured advisory support have a 3.4x higher funding success rate

Source: Y Combinator Data Study

70%

70% of start-up’s fail due to premature scaling or lack of market clarity

Source: CB Insights

2X

Founder-led start-up’s with leadership coaching grow 2x faster than those without

Source: Forbes Start-up Leadership Study

42%

Structured go-to-market strategies shorten product launch cycles by 42%

Source: BCG start-up Launch Report

CHALLENGES COMPANIES FACE

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Unclear Vision, Weak Differentiation, or Problem-Solution Fit

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Founders Operating on Assumptions Instead of Strategy

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Inconsistent Messaging, Pricing and Brand Presence

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No Investor or Financial Clarity—Just Hope

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Scaling Too Early or Too Late Without Systems

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Team Burnout, Founder Fatigue, or Leadership Gaps

1/12

Only 1 in 12 funded start-up’s reach sustained profitability

Source: Crunchbase

67%

67% of founders say they lack structured guidance beyond mentorship

Source: Founder Institute

60%

Startups with no organizational systems see 60% higher attrition by year 2

Source: HBR Startup Culture Study

GLF’S IMPLEMENTATION FRAMEWORK

How We Build Sales Marketing Strategy inside Organizations [GLF 7-Step Model]

1

Vision Refinement & Founder Alignment

Shape and sharpen the founder’s intent, business identity and market narrative

2

Business Model & Product-Market Fit Architecture

Map the value proposition, revenue engine, monetization path and validation strategy

3

Go-To-Market Strategy & Branding Blueprint

Define target personas, messaging, positioning, launch sequences and brand identity

4

Team Structuring & Org Design

Build a lean, agile, high-ownership team with clarity in roles, KRAs and rhythm

5

Financial Model & Investor-Ready Deck Creation

Structure 3–5 year projections, valuation strategy and capital use plan

6

Execution Rhythm & Founder's Leadership Coaching

Install weekly sprints, review systems and decision-making protocols

7

Scale Strategy & Growth Roadmap Design

Build a 12–24 month roadmap for hiring, market expansion, tech and revenue acceleration

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Start-up’s don’t need hype. They need structure. With the right system, even the craziest idea can become a category-defining brand.

-Gerald Arun Dass

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